The global NOLO (no and low alcohol drinks) drinks market is significantly growing year on year, with 49% of UK adults choosing not to drink or planning to cut down their alcohol intake, which is a significant reason why we have been creating new brands, designing, developing, marketing, and building online presences for this marketplace.
When our client discussed a new global online business venture into the NOLO sector with us, an editorial approach to naming and branding a fully laced no and low alcohol e-commerce shop delivered the key research insights, and fully inspired our effective design vision
Our design boasts a clean, simple, modern, typographic feel, with a trendy and interesting logo device to help grab customer attention. Our premium font portrays the high-end look and feel we needed to achieve to show off key product whilst comforting our targeted shopper demographic.
The use of gorgeous product imagery, brand selling movie clips with a category managed retail tone of voice, provides our identity with movement, depth, and the overall premium presence our client and research desired.
