Experience, interior design, identity, personality, and functionality were missing from The Atrium Restaurant located on the Jubilee campus, our F&B knowledge and expertise told us we needed to change perceptions and modernise the experience for everyone who frequented this venue.
We changed the name to create a core, multidisciplined destination, where students can eat, drink, and socialise, but always understanding the main venue attraction must always be the food and drink, which we celebrated within applicable, designed surroundings which offers an experience the students and staff will want to engage with again and again
A stylish, typographic brand identity design with a sophisticated feel won the day as it caters for the wider demographic. The natural colour of green compliments the interior design scheme, our logo icon is designed with a social media handle in mind, the font is clean, clear, and legible, which complements our logo icon perfectly.
Digital design is a great way to promote your food outlet across university campuses, by taking the brand values and making them work together, we create strong messaging you will recognise when experiencing the venue.
This type of consistent approach applies to wayfinding, menu communication, consumables, and servery graphics, this design connection is a key ingredient to mobilising a strong brand identity rather than expecting an isolated logo to be enough.
