Reinventing the wheel is a daily challenge we thrive on, experienced F&B design teams know shopper behaviour is always evolving, it is our job to know what will attract, engage, and convert a shopper’s mindset into purchasing your product.
By using the South American roots and the products heritage, we designed a Roquito packaging full of personality, whilst informing consumers about the balanced flavours our tear drop shaped chilli pepper delivers to pizzas, sandwiches, sauces, fillings, pasta, and salads.
This retail category is always exuberant, a carnival of colour, infused with a fiery tone of voice, we chose to stand out through a more tasteful approach to informing the shopper that the product tastes hot & sweet, and that there are no artificial colours or preservatives added to achieve this. Promoting the taste affects the senses to make purchase decisions, positive information builds trust and delivers brand recognition.
Asda and Tesco were the two initial UK grocers to take on Roquito, we received positive design feedback from the retail buyers and the client received an over-achieving rate of sale.
