The gin market across the UK is booming, so it was of no surprise Quayside were in the market for an F&B specialist design agency to help brand, mobilise and launch their multifunctional vacuum gin distillery.
Our approach to this project was for our design to all point towards the mantra ‘make our lives better’ this meant that we needed to be bold and heroic in our thinking to lay down strong foundations of a strategically generic brand, strong enough to hold future Quayside business ventures.
The instantly recognisable cormorant symbol provides our brand with interesting and a highly visible mark, this enables the identity to be glued together across the wider business creating a consistently branded shopper journey.
The concept of mixing and matching ingredients during the gin making process, leapt out at as a flexible tool for creating interesting and striking artworks. This type of thinking gives the brand its personality, character and memorability through shoppers seeing something new and interesting. The imagery we have created for the website and social media handles has been an instant hit with the customers, making Quayside the standout Devon distillery business.
A vacuum distillery set in amongst a trendy bistro bar, located on the beautiful Exeter estuary deserved every part of our design edge, we have applied our branding to a website, ecommerce shop, bistro menu’s, signage, and various marketing collateral applications to date.
