Every online foodservice statistic and forecast post pandemic will tell you online sales have risen and are likely to rise more and more, quite simply, every business should have an effectively designed online presence. When we took on the existing Leathems website we knew we had our work cut out to upgrade the content into something worthy of foodservice innovators.
We developed a WordPress site which is easy to navigate, introduced some beautiful and impactful food imagery, an engaging and informative tone of voice, and some scrolling parallax movement, to provide a solid design led website foundation. Impressive landing pages on any website are critical to keeping the viewer engaged, food imagery on a food providers website landing page means everything, customers will literally eat with their eyes the moment they land on it.
Throughout the build of the website, we made sure our content gave Leathems credibility, introduced a space for announcements and brand promotion pages which can communicate to a wider, more accessible customer base quicker, and with more impact. Content copy strategically aligns to pre laid SEO preferences we agreed with the client through the build process, and the members login function provides a revenue stream opportunity, whilst providing the customer some online personal space within the site.
Our design led approach to delivering a website always provides a positive customer experience, but we don’t only make sure our websites look great, we manage them so they stay updated and function in the way we originally designed them to.
