When the Covid-19 pandemic swept the globe, the university of Exeter employed us to create and rollout a brand identity for a food and beverage delivery service so they could safely feed the students a broad choice of food and drink within pandemic measures. We needed to bring all of our creative experience, food knowledge and reactive qualities to this critical project.
Our brand identity needed to work well on social media channels, so needed to look modern, punchy, announce food, resonate with students, consider mental health, university guidelines, and to be delivered as quickly as possible. We designed a cutting-edge font to form the logo and simple yet characterful accompanying graphic in two colours, both chosen from the student colour pallet to form a strategic design connection we could rollout across multiple formats.
We surpassed the University’s expectation by applying smart thinking to a phased launch approach, we successfully created a brand and service which delivered on its promise through a particularly difficult time.
