Most university students during their education will feel lonely, and nearly 70% may suffer some form of mental health condition, places like Forum Kitchen, where students have the opportunity to socialise have never been so relevant, we felt it important to include this type of thinking to help shape our design approach for the venues brand identity as well as being influenced by our client’s 2030 overall strategy.
Our identity is made up of a stylish, contemporary, and balanced font called ‘OPINION’ with an abstract built icon above, giving our Forum Kitchen colour, maturity, and overall balance. The icon design illustrates a ‘coming together’ an ‘inclusivity’ Forum Kitchen welcomes everyone. The icon colour choice reflects some of the student colour pallet and other areas of business within the university, so it will also sit well alongside other institution brands.
The icon colour choice reflects some of the student colour pallet and other areas of business within the university, so it will also sit well alongside other institution brands.
The point of sale, online communication and marketing collateral all take on elements of the design, gluing it together to form an effective Forum Kitchen brand identity.
It is always important to consider architecture and interior design features if you want your identity to identify with its immediate surroundings, the use of hard angles and curves within our design fit its surroundings almost perfectly, giving spaces like the entrance an immediate personality through design.
