Circa 98 million cups of coffee are consumed on a daily basis in the UK with 16% of sales accredited to 16–34-year-olds. Coffee has long been the preferred caffeine drink in male and female students across the UK, with a reported 74% of students drinking coffee in the morning under the banner of simply wanting to stay awake, so it came as no surprise when the University of Exeter came to us with a brief to create a university owned coffee brand for them.
By blending a traditional tone of voice with an iconic coffee bean motif, a contemporary logo form and an artisan font styling, our Barisca design identity ticks all the branding boxes required to succeed within higher education.
We felt it important to include an inclusive, positive tone of voice to accompany the logo to reinforce the brand and encourage students to come together and socialise over a great coffee.
Barisca is now an integral part of the University’s food and beverage offering, one of the key drivers contributing to Barisca’s success is much of the signage used to promote the brand is now produced through D2 using recycled materials, which totally resonates with the shopper demographic.
