When designing a launch pad for an F&B product, research and data will always prove critical to shaping any design approach.
Health & wellness, perceptions, provenance, taste, competition, status, dolce vita, carbon footprint, versatility, liqueur, were some key driver insights we used to direct, position, and shape our Ammazza design vision and brand mission.
By completing the research, it was clear our brand identity needed to be elegant, modern yet classic, Italian, effortless and exude provenance to appeal. A strong, attractive, suave leading brand personality was also required, aligned to a bold, succinct, confident, respectful, and charming tone of voice. These attributes moulded perfectly into our advised brand positioning of Super Premium, within the premium shots, cocktail, and speciality drink market sectors.
An identity colour palette of Nera, Bianco, Oro and Borgogna exuded provenance. Botanical, natural, luxury and genuine photography of the highest quality laid the brand foundations for us to design and build a bespoke website, packaging, social media accounts and marketing collateral required for the producer to take this product to market.
