Project management, branding, interior design, cad work and graphic design were all required to redirect the new business, 51° North onto a realistic path of completion. When you have been mobilising food and drink businesses as long as we have, dealing with excitable entrepreneurs is an integral part of the design process we embrace, in fact we just love it.
When you make major changes to a building, visuals will help absolutely everyone involved understand the end game, architects are structural masters and contractors will always approach manufacturing to suit them more than it suits you, it’s been this way for as long as we can remember.
When we produce an interior design scheme which ticks the business owner boxes, we will also produce a design intent drawing pack for the contractors to work from, we will suggest a desired bill of materials which deliver the visuals and project manage the build as little or as much as our client prefers.
Commercial food and beverage interior design requires a specialist approach, speed of service, que busting, eating with your eyes, menu choice, thresholds, first impressions, the list in endless, if you have little or no experience in this you will make mistakes that could affect your customer journey which will be reflected in your takings.
Whenever we undertake build projects, we thrive on not only designing interiors, but also mobilising the brand within the interior design scheme, the earlier we get involved the more designed your commercial food and beverage outlet will look, which will attract, engage, and positively influence shopper behaviours.
The brand we designed is contemporary, cutting edge and reflective of if its location, surroundings and offer. We invented a bespoke tone of voice using geographical coordinate symbols as part of the brand language to make this venue different communicate differently from the 51° crowd.
